We are 28 Berkeley.
Luxury Hospitality & Leisure Assets investors with a $10 billion track record
Global Real Estate Expertise
Extensive experience and deep relationships in the luxury real estate ecosystem.
Sector with Favorable Fundamentals
Capitalizing on pent-up demand in a favorable market with a unique investment strategy.
Investment Strategy in Prized Destinations
Premium standalone assets or added to an established Mountain and Sea-front platform.
Strategic Investment Execution
Executing a mapped-out investment strategy with value-add opportunities from entry to exit.
Who We Are
Experienced Luxury Hospitality Professionals for Investment Success
50+ Years of Luxury Leisure Experience
Complementary close-knit team of highly-capable professionals with aligned interests, each having successfully delivered on renowned luxury leisure assets over combined 50+ years experience.
COMPREHENSIVE REAL ESTATE SERVICE
Full spectrum value-add: acquisition, design, development, financing, legal structuring, sales & marketing, operations, investment / asset management, exit.
STRATEGIC NETWORKING PARTNERSHIPS
Forging strong rapport with all key industry stakeholders, strategic partnerships with sector leaders to enhance capabilities and reach, along with solid UHNWI / HNWI network to tap into.
LUXURY HOSPITALITY EXPERTISE
Developed and/or managed over 50 luxury hospitality assets globally, Management and board positions at prominent global hospitality investors, multi-national and multi-lingual mobility.
Leadership Team
Seasoned professionals delivering excellence in hospitality & leisure investments
Radwan Hariri
Managing Partner
Real estate private equity professional with successful track-record across US, Europe and the MENA region. Delivered flagship luxury hotel developments with global operators including Four Seasons, Fairmont, Movenpick and Swissôtel. Served as MD for global RE developer Hines, VP in Kingdom Hotel Investments and CEO of multiple family offices.
Thomas Brezina
Managing Partner
Extensive real estate background in private equity, investment banking, sales & marketing, and development. Unique institutional investment and entrepreneurial expertise combination, from established to emerging markets, particularly luxury offerings. Transformed former naval base into Porto Montenegro; world leading superyacht marina & premier village, from inception till exit to Dubai’s Sovereign Wealth Fund, in one of the largest asset transfers in South Eastern Europe’s history.
Fredrik Jonsson
Managing Partner
Hospitality & leisure development and asset management specialist. Part of management team redeveloping Burgenstock Luzern, Royal Savoy Lausanne, Schweizerhof Bern, Peninsula Paris, Raffles Royal Monceau Paris. Former Board Member of Fairmont Raffles Hotels International. Held senior management position with Qatar and Dubai Sovereign Wealth Funds.
WHAT WE DO
Entry to exit management for best investment outcome
Sourcing, Due Diligence, Structuring
- Good access to information and opportunities via relationships, market research and credibility.
- Disciplined approach to filter, identify and action most attractive opportunities.
- Quick in vetted position with combined expertise and resources, moving through targets as they arise.
- In depth analysis to uncover hidden value via valuation tools and thorough underwriting confirming return potential.
- Negotiated purchase conditions knowing what to look for / protect from, investment structuring incl. debt financing.
Development and Asset Management Strategies
- Plan and invest in pre-construction stages to increase operating profits and asset values.
- Efficient construction management to control costs, maintain quality, and reduce risks during the entire process.
- Customized sales and marketing tactics to attract local and foreign customers, matching the right product to the market for maximum results.
- Optimize services, benchmarking, staffing, yield management, margin growth, dynamic S&M programs, client data and management software, industry partnerships, branding, etc. to improve overall performance.
Monetization Services
- Quality assets and operations provide opportunities for monetization and higher premiums.
- Services include liquidity events for capital gains and dividend distribution, refinancing, and selling to investors like strategic investors, family offices, real estate funds, sovereign wealth funds, financial sponsors, etc.
- Taking advantage of funds being reallocated from urban to rural settings.
- Assets can be sold individually or as part of a curated portfolio or geographic network, potentially leading to more options like an IPO where the operating company and property company can be separated.
Strategy Overview
Investment Strategy Execution
-
Expertly Curated Investment Strategies for Untapped Potential
Opportunistic Value-Add Strategy for Equity Investments in Hospitality and Leisure Projects.
-
Top-end Hospitality Assets for Tourism and Second-Home Ownership
Anchored by a Prominent Hotel and Balanced with Branded and Serviced Residences Along with Choice Amenities.
-
Meeting the Demands and Lifestyle Needs of High-End Clients in Uncertain Times
Providing a turnkey solution with professional management is becoming increasingly appealing to Investors.
Information
Feel free to contact us
Contact us
+971 4 298 7328
